Maybe can't get a theatre in London, or maybe the theatres in London aren't interesting.
I'm sure Chichester is a lovely place but the show going ahead there instead of the theatre prestige of the West End is a real come down.
Yes, it is.
My guess is, like you say, they tried to get a theatre in London but they couldn't as many of them are bringing back what they had to postpone after the pandemic, or they could but very late in 2023, and they wanted to bring it back before, and as Guy lives nearby Chichester, he managed to bring the musical to Chichester, try to get good critics and help bringing it to London, or if they already have dates for London 2023, getting back the actors, musicians etc to the play, before their run in London.
They would do some promotion so we might read something on press these days, hopefully they would reveal something more.
The people involved, some of them, are different from the Edinburgh run, the cast is not reveled yet.